Extend your brand through social media. Social media can be a great way to tell your story and engage with your audience. While many departments and schools have individualized social accounts, those considering online engagement should develop a strategy and content plan. If you have questions along the way or want to discuss a new idea, reach out to Cassaundra Sigaran.
Social Media Avatars
Consider your avatars, profile and background images to be extensions of your web presence. Your visual presentation on social media should be visually linked to your website, as well as follow the visual brand guidelines outlined here. But this is also an opportunity to have fun and present the unique personality of your unit.
Most avatars associated with social media accounts are not of appropriate size to accommodate an approved Washington University logo. Use of the university seal or shield are reserved for official university accounts.
Instead, choose an iconic and identifiable photo image as your avatar. Consider using a portrait or a photo of your location, a campus landmark or another image that will be recognizable at a small size and uniquely represent your account.
Facebook timeline cover photos and Twitter backgrounds can also be used to display a photo that helps to tell your visual story, with images of your people, place or activities. If you need help with icons or your social media strategy in general, contact Cassaundra Sigaran.
Say it with GIF
Why use a static image when you can express yourself through a GIF? Check out the WashU Giphy page for a selection of WashU GIFs, from Chancellor Wrighton high fiving the bear to graduation caps flying through the air over Brookings Hall.
WashU’s GIFs on Giphy are searchable on Twitter and Facebook. They can typically be found via our common hashtags WashU and WUSTL. In addition, class hashtags (e.g., #WashU18, #WashU21) can be searched as well.
In addition to their use on social, our GIFs can be embedded into stories or websites as you deem appropriate.
Have ideas for GIFs related to WashU culture or research? Reach out to Cassaundra Sigaran to brainstorm and collaborate on ideas.