Thoughtful consistency of message, tone of voice and visual presence help establish and strengthen connections with our audiences. This website, and the guidelines below, were developed to help us work together to build consistent communications that collectively build Washington University’s reputation with the people we impact.
We developed this guide as a resource for all members of the WashU community. Learn about messaging, nomenclature, voice, social media and visual brand standards, with examples to meet your needs.
Learn about all university-related policies, specific to university students, faculty and administrators, as well as members of the general public pursuing business with the university.
Visit Trademark Licensing for information about registered trademarks.
Public Affairs Style Manual
This style manual is used by the Office of Public Affairs for writing standards. When writing and editing for Public Affairs, the hierarchy of style uses this manual first, then Associated Press style and Webster’s New World College Dictionary. The manual is updated periodically. The manual was last updated Aug. 16, 2019.