Project Name: A Radical Plan to Save the Delta
Campus Partner: Sam Fox School of Design & Visual Arts
One of our tasks at Public Affairs is to report on the remarkable research and accomplishments of WashU’s faculty and students. To share an example of this work from the Sam Fox School’s College of Architecture, Public Affairs generated a story, “A Radical Plan to Save the Delta,” that was picked up by Metropolis Magazine, a renowned publication for architecture and design.
The most pressing challenge of covering the story was conveying the project’s massive scope and technical content in a way appealing to both architects and lay people. Through original photography—produced by Public Affairs and by assistant professor of architecture Derek Hoeferlin—as well as a focus on in-depth storytelling that maintained a conversational tone and kept the audience aware of the issues at play, we were able to highlight the achievements of the Sam Fox faculty, current students, and alumni. Via Metropolis Magazine, as well as WashU’s news site, The Source, Public Affairs conveyed, and created greater awareness of, the high-level work characteristic of the Sam Fox School and its prestigious College of Architecture.