Ultra-Condensed Science
Campus Partners: WashU scientists
Washington University scientists are doing important research in many fields, although the technical nature of their work can make it challenging to convey to a wider audience. To better highlight the ideas and discovery continually underway here, MarComm produced Ultra-Condensed Science, a video series combining a storytelling approach with videography and animations.
Strategy
With the goal of inspiring greater interest in the sciences, Ultra-Condensed Science has highlighted a number of research projects. It has attracted outside media coverage as well, helping us get the word out about the groundbreaking scientific research so abundant at WashU. The series features researchers discussing their work along with animations illustrating the science behind it all.
Video
As we partner with different researchers, we also collaborate with various animation artists, establishing a distinct aesthetic for each video. Bringing these artists and scientists together, we create storyboards for videos that are entertaining as well as accurate.