The Record
Campus Partner: The WashU Community
From sharing innovative research to highlighting achievements of faculty, staff and students, the Record was developed to keep members of the WashU community engaged.
Deliverables
Strategy
The Record is the official newsletter of WashU, keeping readers up to date on the latest research, news and campus events. Through The Record, MarComm offers a balance of content that promotes a sense of unity throughout the university, while chronicling our university’s local and global impact.
Digital
The Record is emailed to about 50,000 subscribers — faculty, staff and students, as well as alumni, friends and parents — four days a week during the academic year.
Social Media
WashU Social supports the university’s research and thought leadership by sharing key articles from The Record on a variety of social media platforms. One example is our monthly Instagram story, ICYMI (In Case You Missed It), which serves as a social media-friendly roundup of engaging content from the Record.