Washington magazine
Campus Partner: Alumni, faculty, students, staff and friends of the university
By telling the stories behind our community’s remarkable achievements, Washington Magazine showcases the university’s dedication to research, teaching and service to society. From the groundbreaking discoveries of our faculty to the visionary efforts of our alumni, the magazine serves as the university’s signature storytelling device.
Deliverables
Strategy
Through Washington Magazine, MarComm celebrates the accomplishments of those who make up this prestigious institution, along the way cultivating a sense of community and shared success. Through opportunities for shared content and feedback, readers are invited to reflect on what their own WashU experience has meant to them and to strengthen their ties to the university.
Digital
Washington Magazine online is an accessible digital space where readers can engage with both current and past stories, providing an in-depth look at the university’s many endeavors.
Washington Magazine’s print publication delivers the inspiring stories of our alumni and faculty directly to readers’ homes three times a year.
Social Media
With each print edition of Washington Magazine, WashU Social creates an interactive Instagram story version for the social media audience. In doing this, existing content is repurposed while driving traffic to magazine content.